The object on the left you can put on shelf.  The object on the right you can put in front of a patient or a physician. The one on left the will provoke reflection.   The one on the right will enable physicians to understand the impacts and advantages of surgical procedures and or new medical devices.  


The NTL Institute for Applied Behavioral Science lays it out pretty clearly with its well established Learning Pyramid.  Specifically when recipients are exposed to new information through a model or experience: 

  • They remember nine times more  information than what is gained through reading alone.   
  • They remember nearly five times more information than what is gained through listening alone.
  • They remember about three times more information than what is absorbed through seeing alone.  

Higher levels of information retention lead to higher levels of engagement and higher sales.  That’s why I call medical demonstration models an inanimate sales force.  

I invite you to review our portfolio of models at, or to call or email at (267) 789-6515/allison@pulsemdm.  


Allison Rae


NTL Institute:

Learning pyramid:

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