Spine Model

maximize trade show booth space by showing all your products with one model

The Challenge:

This client’s sole reason for reaching out to Pulse MDM was to get an exhibit model that could survive constant trade show use. She had a number of models made through the years that just could not stand up to the abuse of repeated trade show set up, break down and being shipped all over the globe. Of course, she wanted the model to show the full suite of all of her company’s spinal implant solutions, be eye-catching, and congruent with branding.

 

Model Design & Development:

The spine model was designed to show four products in situ within four clear vertebrae (with a fifth vertebrae empty for future treatments). Each vertebra is carefully created to include a cavity that reflects what the vertebral treatment would create. The vertebrae are lit from within to both draw attention and show the results of each surgical approach. The model is reinforced with a steel rod to hold up to the wear and tear of being on the road. A clear curving panel representing the skin of the back anatomy both provides context and a second point to support the catheters making the model even more durable.

 

Model Solution:

Eye-catching, portable and easy to set up, the model helps to engage surgeons in discussions about each vertebral body augmentation and repair therapy, highlighting differentiators and reinforcing key sales messages. One of the best parts of the model is, in fact, the shipping case. Pulse MDM sourced a heavy-duty case and designed a custom foam insert to fully support the model during shipping. There is no guess work on how to best pack the model as there are specific cavities in the foam insert for all the components, leaving nothing to chance. Essentially Pulse MDM is providing peace of mind by providing the confidence that the model will arrive looking perfect, with all of its parts, allowing our clients to focus on developing business relationships.

 

Although this custom model is not available for sale to the public, we are delighted to make you a version that is specific to your unique medical device and procedure. Please use this link to start the process of receiving a model concept; a visual representation of how you will be able to promote your product and procedure. Pulse MDM does not charge for model concepts or the conversations around them so there is no risk to see how we can help you to tell your story in the most engaging and memorable way possible.

 

Procedure Overview:

Vertebroplasty and kyphoplasty are minimally invasive procedures used to treat vertebral compression fractures (VCF) of the spine. These are painful fractures that the body of the vertebra collapses into itself (more in the front than the back) producing a “wedged” vertebra. When several vertebrae become wedge-shaped, people can develop a humped spine, called kyphosis. People with bones weakened by osteoporosis (a depletion of calcium) or multiple myeloma (cancer of the bone marrow) are especially prone to compression fractures. Activities, such as lifting a heavy object, sneezing, or coughing may cause fractures. VCFs can lead to back pain, reduced physical activity, depression, loss of independence, decreased lung capacity, and difficulty sleeping.

Vertebroplasty and kyphoplasty are similar procedures. Both are performed through a hollow needle that is passed through the skin of your back into the fractured vertebra. In vertebroplasty, bone cement is injected through the hollow needle into the fractured bone. In kyphoplasty, a balloon is first inserted and inflated to expand the compressed vertebra to its normal height before filling the space with bone cement. The procedures are repeated for each affected vertebra. The cement-strengthened vertebra allows patients to stand straight, reduces pain, and prevents further fractures.

Vertebroplasty and Kyphoplasty