You can mend a broken heart

But it requires specialized training that is challenging under the best of circumstances. The Journal of Thoracic and Cardiovascular Surgery cites a shrinking applicant pool, high attrition rates, an aging thoracic surgery workforce and resident workweeks greater than 80 hours as significant challenges to surgical training. New, potentially life-saving devices can get stopped at the […]

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Direct-to-Patient Medical Device Marketing

Michaela M. of Medtronic receives the PulseMDM Golden Heart Award for outstanding dedication to custom anatomy model development and for creating an exceptional direct-to-patient experience. Direct-to-Patient medical device marketing can happen at every targeted clinicians office, hospital and healthcare facility. A custom anatomy model will highlight your product differentiators and make your story understandable and […]

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When in-situ is out-of-sight

When in-situ is out-of-sight, clear anatomy models give surgeons simultaneous visual & physical experience with your medical device. If you are deploying your device into a valve, navigating a vessel, maneuvering through a stricture, advancing through a tract, or locating a specific spot inside an organ, the path and the anatomy target can be made […]

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Say no to off-the-shelf anatomy

A prospective client told us recently;  “Several years ago the department purchased various models and they were never used – even by the sales force.” We can appreciate that. You only want to invest in tools that will have use and will deliver the experience desired for your associates and ultimately for their clients. You […]

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Golden Prostate Award

Rick K. of ProceptBioRobotics receives the PulseMDM Golden Prostate Award as honorary model maker for his unwavering commitment to training model development by creating an exceptional hands-on experience for surgeons.

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8 Questions for Medical Device Leaders – 2020 and beyond

1. How frequently are you giving surgeons hands-on practice with your medical device?  Dr. Cardiologist says; “I really need to sample or trial a product first, ideally in a realistic environment before I commit. I want to use it, feel it, and get comfortable with it. It’s important for me to try a product and […]

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