Boston Scientific

Medical Device: Urology Device Portfolio

Custom Model: Kidneys, Ureter and Bladder (KUB) Models

Creative Challenge:

To help sales representatives and surgeons make training sessions as productive as possible by sparking meaningful conversations for the highest return on investment.

Business Solution:

Using a custom model that mimics both typical and rare clinical scenarios provides a platform for surgeons and sales people to dive deep into surgical scenarios. Pulse MDM created 100 models that are beautifully branded with textures and colors and are packaged in a sturdy shipping case with custom foam inserts for protection during transit.
Increased Meaningful
Increased Productivity
of Sessions