Client
Procept BioRobotics®
Device Demonstrated
AquaBeam Robotic System
Creative Challenge
Procept BioRobotic's professional education manager wanted an anatomical surgical training model to train urologists to perform their Aquablation therapy for the treatment of benign prostatic hyperplasia (BPH). Procept BioRobotics requested a demo model that showed realistic ultrasound imaging of the prostate & rectum using a rectal probe. They asked that surgeons actually have the ability to take measurements of the treatment area, perform prostate tissue removal using hydro-ablation, examine their results, and repeat the procedure infinitely. The anatomy needed to be accurately represented and the softness of the simulated tissue respond to the procedure in the most life like manner possible to provide urologist with an experience to rival and surpass an experience with a cadaver. Procept BioRobotics had planned an aggressive international training curriculum so convenience and portability were paramount.
Business Solution
Critical is the proper positioning of the Trus ultrasound probe in relation to the ablation catheter. The rectum was designed to accept a rectal probe. The penis was designed to accept their urethral catheter. And the prostate is held in place mechanically with a simple lid/holder that ensures the prostate is presented in the correct position and makes prostate replacement a snap. Pared down to the absolute smallest footprint the model provides the necessary surrounding anatomy but still fits into a compact case. Every model is equipped with a small box of replacement prostates, so each physician gets a fresh trial with the device. Also each model is fitted with a custom foam insert which protects while in transit. “Just so you know, we have moved to complete model simulation training at surgeon’s hospitals the day before first cases and it has decreased the learning curve and improved the first day of cases dramatically. To be honest, I hope we never use cadavers again.”    Senior Executive/Global Medical Product Education Programs
Client
OBP Medical®
Device Demonstrated
Single Use Lighted Surgical Retractor
Creative Challenge
Most models - stock or custom - are not interactive or operable. The goal was to demonstrate how a new retractor illuminated deep within the body while giving physicians a memorable hands-on experience.
Business Solution
Cleverly designed anatomy targets allow surgeons to do the procedure. A custom medical demonstration model was created with a look-a-like surgical incision, with the smallest footprint to make it portable, while still large enough for surgeons to “test-drive” the device. In turn, this streamlined the demonstration process and provided a real-life scenario in a matter of moments. The retractor can be used on a number of anatomical targets. While working with OBP ONETRAC, we selected the anatomy that would be beautiful, durable, and show the benefits of the device in the best light.
Client
Hologic®
Device Demonstrated
MyoSure® Tissue Removal Devices
Creative Challenge
Inconsistent communication and demonstration of key differentiators by sales and clinical teams
Business Solution
Pulse MDM created a choreographed and repeatable sales interaction between the sales team and their audiences.
Client
Boston Scientific
Device Demonstrated
Urology Device Portfolio
Creative Challenge
To help sales representatives and surgeons make training sessions as productive as possible by sparking meaningful conversations for the highest return on investment.
Business Solution
Using a custom model that mimics both typical and rare clinical scenarios provides a platform for surgeons and sales people to dive deep into surgical scenarios. Pulse MDM created 100 models that are beautifully branded with textures and colors and are packaged in a sturdy shipping case with custom foam inserts for protection during transit.
GIVE CLINICIANS A
CUSTOM HANDS-ON
EXPERIENCE
With Your
Medical Device

120

Medical Device
Companies Served

195

Procedures
Simulated

25000

Models
In The Field

45

Countries
Equipped

Custom Medical Demonstration Models

Pulse MDM creates realistic and engaging custom medical models for device demonstration, procedural and anatomical training, exhibits and education, and pharmaceutical and drug delivery. Each medical model is portable, fully-branded, and customized for for leading companies like these:

Olympus®
OBP Medical®
ConMed
Hologic®

Medical Device Demonstrations That Mean Business

Is your demonstration model even nearly as cool as your medical device? If not, give your sales team a medical device demonstration model that not only gets attention, but works exactly like you want it to.

Our Process

Collaboration
Collaboration
Concept Sketch
Concept Sketch
3-D Model
3-D Model
Fine-tuning
Fine-tuning
Final Production
Final Production

Latest Blog Posts

Say no to off-the-shelf anatomy

A prospective client told us recently;  “Several years ago the department purchased various models and they were never used – even by the sales force.” We can appreciate that. You only want to invest in tools that will have use and will deliver the experience desired for your associates and ultimately for their clients. You […]

Read More

Golden Prostate Award

Rick K. of ProceptBioRobotics receives the PulseMDM Golden Prostate Award as honorary model maker for his unwavering commitment to training model development by creating an exceptional hands-on experience for surgeons.

Read More